Carving out a unique space in the midst of look-a-like mass marketers, was a unique challenge for Solestruck. But the brand delivers on must-have looks that are quite differentiated from the dime-a-dozen mass marketers that all jumped into the e-commerce space. By focusing solely and passionately on delivering unique quality footwear, and only footwear, Solestruck has been able to built a loyal word-of-mouth customer base. The brand positioning conveys quality and globe-hunting zeal with with the Solestruck team pursues fashion items.